Vasudhaiva Kutumbakam : An Artist’s Initiative for Global Peace at Maha Kumbh Mela Allahabad


An Artist’s Initiative for Global Peace

Who We Are

A group of conscious artists and intellectuals who believe in social policies done through a collective proposal which involves the whole society members and particularly artists, local people, local authorities and business persons. They believe in opening the world’s eyes by using its local strengths and sharing what  and enhancing citizenship through arts and culture.

What We Believe

1. Development is a multidimensional matter, it’s not just economics, it’s also collective citizenship, local participation, remarking cultural identities and social infrastructure.

2. Artists can play a more significant role than just expressing ourselves, it can also wake up the interest in new development approaches, and the people can learn from communities, authorities and the artistic exchange.

3. Vasudhaiva Kutumbakam is not ours only, it’s everybody’s. It involves all those interested in local development and culture, and we believe it can be spread worldwide, wherever our mission is believed.

4. Vasudhaiva Kutumbakam is a non-profit organization dedicated to benefit the most of stakeholders without any condition of gender, ethnicity, religion, political beliefs, physical condition, language or nationality. They all believe in the same wellness for mankind and the importance of arts and culture for society and its development.

The Proposition

To accomplish several dialogues along the year, for a few days in a different region, where local people and authorities allow performances, exhibitions, installations, visual arts and every possible artistic and cultural expression, accompanied by the community and sponsored by the different industries and businesses which also believe that development is a matter of mutual benefits.
As artists, the knowledge regarding reference to local conditions: social, cultural, political, etc, by making this work in open areas where people can see what is created and at the same time it can be susceptible to be influenced by the people and community in general.


Maha Kumbh Mela Allahabad 

The plan consists in arranging a local place in the designated region, for several days, where artists will be performing, creating, working, while all the rest of stakeholders get present by achieving their own interests (see attached document “Stakeholders Expectations”). In order to guarantee the place for the Vasudhaiva Kutumbakam event,  strong need of the authorities  and a proper location suitable for the artworks and performances, free from certain weather conditions, in the location to respect always the local habits and costumes and artists will be encouraged to remain with the local people for lodging, if possible.

Vasudhaiva Kutumbakam encourages artists also, to make their artwork by using local materials, in order to respect and protect local environment, cultural beliefs and the authorities regulations.

22nd February to 3rd march 2013.

The responsibilities as artists and intellectuals and benefits offered

It is prepared for an open call for artists interested and committed with the Vasudhaiva Kutumbakam’s beliefs, the sponsors interested in the proposal will open their support to gather local people on site. And authorities will lead the proper permissions for the use of the public space that will help this initiative to be in touch with the communities. The media will cover and get the documentary for results evidence and background for the next encounter.

Artists must have the commitment to be open-minded in front of certain social conditions on site, and they will compromise to create and receive the proper recognition for their work, by producing a minimum of two (2) artworks along the whole event. They will be informed before starting; about the basic conditions in the area, the rest will be achieved by interacting with locals to influence the artwork.

Business people must realize that future opportunities might come ahead by being noticed in promoting an event such as this for some days, and it will allow them to recreate their own marketing and sales strategies for new lines of work.

Local authorities would understand the importance of their will with this project thanks to their capacity of making calls to the community and guarantee their legitimacy even as individual politicians. They can win a lot by achieving a more complex citizenship for the community where they are immersed.

Civil society will achieve a better recognition in the head of the individual citizen, by realizing that arts and culture as part of life itself, and those help to enhance identity and give support to habits and costumes. The artistic exchange to be shown will increase the interest not just in arts and culture, but which are the minimums of wellness for mankind.

The milestones by all get together ?

When artists and local people get involved, and the media linked with business people and authorities, they all could visualize different social situations such as lack of public services, infrastructure, food supply, access to health and education, gender inequities and so many others, which produce conflict and global discomfort to be seen globally.

Once the visualization is made, it unleashes a worldwide interest to start promoting a multidimensional development, if not at least a local interest. Citizenship is incomplete when basic needs aren’t solved, when the survival conditions are under the line of poverty. Solving these needs is a warranty of a proper government, it’s a reflection from committed business people as well, and it confirms the solidarity and the fact that if you are needy I am as well, due to “the whole world is one family”.

अयं निजः परोवेति गणना लघुचेतसाम

उदार चरितानाम् तु वसुधैव कुटुम्बकम।।